Investing 101 - Types of investments

Types of Investments
Stocks
What is a stock?
A stock represents an ownership in a company. If you buy a stock from a company, you become a shareholder. Shareholders are entitled to a proportion of the corporation’s assets and profits equal to how much stock they own. A company will issue stock in order to raise money for its business.
Keep in mind that investors can predict whether the stock market is going to go up or down but they will never know for sure.
How do I make money off of stocks?
Great question! There are 2 ways to make money off of stocks:
- Stock appreciation, when the stock price increases, so does your money (at least on paper).
- Dividends, these are commonly paid out monthly or quarterly made by the company. Keep in mind that not all companies pay a dividend and the dividend amount varies between industries (i.e., Banks are known for high dividends but their stocks do not appreciate).
Types of stocks
Income
An income stock pays regular dividends and offers a higher dividend yield compared to other companies. These stocks can come from any industry but are commonly found in real estate investment trusts (REITs), energy sectors, utilities, natural resources and financial institutions.
Examples of Income Stocks include:
- Walmart
- Verizon
- Microsoft
Value
A value stock trades at a lower price relative to its dividends, earnings, or sales. These stocks are appealing to investors for that reason.
Common characteristics of value stocks include:
- High Dividend Yield
- Low P/B ratio
- Low P/E ratio
Examples of Value Stocks include:
- JPMorgan
- RBC
- Coca-Cola
Growth
These are companies that have substantial potential for growth in the foreseeable future. Growth companies are typically growing at a faster rate than the overall markets and use their current revenue toward further expansion within their business.
Examples of Growth Stocks include:
- Amazon
- Tesla
- Netflix
Dividend yield
When looking at companies that pay out dividends, look for a dividend yield between 2% and 4%. The dividend yield is the percentage that you get paid out from the company. For example, if you invest $100 into ABC stock and it has a dividend yield of 2%, you will get paid $2 from ABC for the year. Individuals can find this information online by visiting dividend.com. RIS looks for a dividend yield between 2% and 4% and a growth rate of 6% or more depending on the dividend yield. If the yield is closer to the lower side (2%), we will look for a double-digit growth rate. If the yield is closer to the higher side (4%), we will not worry if it is growing quite as much.
Finding a balance between the two is important because you want to maximize the amount of money that you can make.
Below is a dividend.com video showing how you can view dividend yields
Why buy stocks?
Bonds
What is a bond?
Length of bonds
- Short-term: Bonds that have a maturity of one to five years.
- Medium-term: Bonds that have a maturity of more than five years.
- Long-term: Bonds that have a maturity of fifteen years or more
Why buy bonds?


Index Funds
What is an index fund?
Created by Jack Bogle (founder of the Vanguard Group), an index fund is a portfolio of stocks or bonds that track the performance of a market index (covered below in the Stock Market section). Bogle thought that rather than bunching a group of stocks into a mutual fund with the hope of beating the market, he found a way for individual investors to compete with the pros. Index funds seek to match the risk and return of the market. The theory is that in the long-term, the market will outperform any single investment.
- S&P 500 (tracks the largest 500 companies listed on stock exchanges in the U.S.)
- Dow Jones Industrial (tracks the 30 largest companies listed on stock exchanges in the U.S.)
- Russell 3000 (tracks the 3,000 largest publicly traded U.S. companies, about 98% of the U.S. equity market)
Why buy index funds?
Over long periods, the S&P 500 has continued to go up despite short-term volatility.
